


NBTC aims for the sustainable development of the Netherlands as a destination, focusing on valuable visitors. Their new research offers unparalleled insights into the entire journey of these visitors, enhancing the benefits of tourism for everyone.



This multilayered report uses visually strong elements in combination with interactive animations to predict our future, as envisioned by Waterschap Rivierenland.



NBTC's project on "valuable tourism" emphasizes the critical need to define and measure "balance" in tourism. This initiative provides policymakers with tools and data to maintain sustainable tourism practices.