Interactive white papers that generate better leads

Create beautifully designed interactive white papers that spark the interest of your audience and increase conversions through gated forms.

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Easy to create & share
Optimised for every screen
Real-time statistics
Integrate with marketing tools
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The white paper your audience demands

Give your static PDF an upgrade to entice your audience with the digital experience they deserve.

  • Personalise your content
  • Add video, images, forms & more
  • Enrich with animations & interactions
Image: create interactive white papers

Generate leads with ease

Share your white papers through every online channel to reach larger audiences. Add forms & content gates and watch your marketing & sales funnels fill themselves.

  • Share everywhere
  • Capture data through forms
  • Increase conversions with content gates
Image: share digital white papers

Real-time data you can work with

Analyse visitor behaviour with real-time statistics, 100% GDPR compliant. Or connect Google Analytics and Tag Manager to forward data to your favourite marketing & CRM tools.

  • Integrate GA & GTM
  • Connect remarketing pixels
  • Forward data to custom CRM tools
Image: analyse online white papers

Discover the Maglr platform

A digital white paper with modern features

Sync to server

Sync to server

Sync to server

Publish your interactive stories directly to your own server through SFTP.

Download ZIP

Download ZIP

Download ZIP

Download your interactive stories as ZIP-files to use them offline. Or to host them on your own servers.

Blazing fast hosting

Blazing fast hosting

Blazing fast hosting

Your interactive stories are hosted on European servers, GDPR-proof through the power of AWS.

Personal support

Personal support

Personal support

Reach out to us directly through chat, phone or e-mail. No bots involved.

Custom fonts

Custom fonts

Custom fonts

Use your own custom fonts across all your interactive stories. Or choose from our library of Google fonts.

Use custom domains

Use custom domains

Use custom domains

Connect multiple (sub)domains with Maglr to increase brand recognition across all your interactive stories.

Customer examples

View more white papers

See how our clients are using Maglr to create digital white papers.


In this interactive whitepaper, Dentsu shares what 30,000 customers and 20 experts expect in the next decade. Scrolling animations and mouse movement effects turn this whitepaper into an engaging experience.

Absolute Software

This digital white paper guides the audience through the impact of COVID on the working environment and how organisations can tackle the security challenges of today.


This interactive white paper argues to reuse and refurbish existing buildings to decrease carbon emissions. It is embedded directly into WSP's website.


In this interactive whitepaper, WSP breaks down its commitment into six stories on decarbonising transport.

Frequently asked questions

What can I create with Maglr?

Maglr is thé no-code design platform to create, share, analyse and manage all types of interactive stories. Whether you’re looking to create a brochure, report, presentation, magazine, or any other means of communication. Maglr’s interactive stories are a vital touchpoint across every step of the customer & employee journeys.

Why should I create my white papers with Maglr instead of using a PDF?

The PDF format was invented for printed applications over 20 years ago. It remains static, unoptimised for today’s content such as videos & pop-ups. The format also wasn’t made to be viewed on mobile devices, or to track and analyse statistics.

With Maglr, you can create an interactive white paper that allows for all types of media and natively integrates with all the marketing tools you’re using today. And because of its online nature, it can easily be shared with your audience.

Can I measure the statistics of my white papers?

Through the dashboard, you are able to view detailed real-time statistics of the interactive white papers you create. Through extensive filtering, you can dive deeper into the analytics per campaign, per page or even per event.

If desired, we also offer the possibility to connect your own Google Analytics or Tag Manager environments. These tools can be used to natively forward the data of your white papers, so you can analyse these statistics via the tools you're already familiar with.

Can I connect Maglr with my own marketing/analytics tools & platforms?

Maglr offers many integrations with third-party applications, such as Google Analytics and Google Tag Manager. Google Tag Manager can be connected with many (re)marketing tools, CRM-platforms or analytical tools.

Visitor information that is requested through forms & content gates can be natively collected through Hubspot, Mailchimp, Marketo and Pardot. It's also possible to forward this data via Zapier to 2000+ other available tools.

When I request the help of your studio, can I still edit the white paper myself?

Maglr Studio can assist on multiple levels. From the initial strategy and the creation of your interactive white paper, to providing a detailed analysis of its achieved results.

The end-result of our efforts is an interactive white paper made with our own Maglr platform, with a back-end you have access to yourself. This allows you to make simple edits (if desired), or to use this project as a template for any future interactive stories.

Are the published white papers WCAG accessible?

At Maglr, we strive to provide creators with the right tools and a user-friendly platform to create accessible content for all audiences. An interactive white paper that’s created with Maglr can be configured to be compliant with the WCAG guidelines. In our Pro editor, you can use our built-in Accessibility Checker to change and structure elements to become accessible to visitors of all abilities.

The Web Content Accessibility Guidelines (WCAG) are the international standards on web accessibility. These standards have been set up to improve the readability of content, so that everyone is able to perceive, understand, navigate, and interact with digital content.