Created by agency QuickWorks, Cinefleur is more than a magazine; it is a proof of concept for strategic storytelling. Using Maglr as the heart of their platform, QuickWorks translates brand strategies into a "hero narrative" with a consistent rhythm. Each page serves as the foundation for weekly social media and email campaigns, driving traffic back to a central story. This "long-running series" approach has built Cinefleur into a top-3 inspiration source for global florists.
This immersive digital publication takes the audience on a cinematic journey to Valencia, blending floral artistry with local lifestyle and culture. As part of Cinefleur’s rhythmic content strategy, the edition uses high-end visual storytelling to inspire international stakeholders and florists. It showcases how a single geographic theme can be deconstructed into a week-long multi-channel experience, maintaining a strong brand identity while offering fresh, engaging perspectives.
