Storytelling in real estate
The first walkthrough happens digitally
The real estate landscape has changed. Visibility, whether on portals, search engines, or anywhere else, is increasingly harder to earn. Competition for clients and listings is fiercer than ever.
Many organizations pour time and money into stunning photography, drone footage, and 3D renders, only for it all to end up in a format that doesn't do it justice.
It starts on a screen, often months before anyone picks up the phone. By the time someone books a viewing, they've already scrolled through dozens of listings, compared options, and formed opinions.
The first impression already happened.
Firms fight for portal rankings, search visibility, and the same pool of buyers and tenants. Everyone's investing in better visuals, better assets, better production.
Every listing needs photography, descriptions, brochures, follow-up. When you're managing ten active properties, there's little room to think about the experience.
Assets get dropped into standard templates. Flattened into PDFs. Buried in layouts that look like everyone else's.
Buying or renting property isn't a casual decision. For many, it's one of the biggest they'll make. Whether it's an apartment or an office, the decision runs deeper than specs.
It's about how the space fits into someone's life. These choices carry weight. People want to feel the property before they commit to seeing it.
“3D tours get 87% more views than regular listings. Virtual staging can increase buyer interest by 30%”Source
Content that creates an experience — a feeling — outperforms content that simply informs. In a market where most listings look the same, experience becomes the differentiator.
An interactive story, designed and published with Maglr.
More examplesIt's not about having the biggest budget or the fanciest tools. It's about making the most of what you already have.
You've already spent on great photography, renders, maybe drone footage. Don't let it disappear into a forgettable format.
A gallery of images isn't an experience. Give people a reason to stay, to scroll, to explore. Let them discover the property the way they'd walk through it.
Get more from what you have. One great shoot can fuel multiple formats, campaigns, touchpoints. Don't let it live and die in a single PDF.
In a market this competitive, content isn't just supporting material. It's how you win attention — and how you do justice to the properties you represent.
Listings, brochures, landing pages. They're not just collateral. They're the first experience someone has with a property, and often with your brand.
“71% of buyers say they are more likely to work with agents who have a strong digital presence.”Source
The organizations that treat content as part of the property experience — not an afterthought — are the ones that often win.
Your properties deserve more than a photo gallery and a spec sheet. Maglr helps you create content that stands out and gets experienced.
Visual formats that pull readers in, not just inform them
Seamless integration to keep readers on your site
Understand how readers actually engage
Animations, layouts, and interactions that match your editorial vision
No code, no developer needed. Built for real estate teams who want to do more with their best projects.
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