Storytelling in publishing
Moving beyond traditional articles
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Your team invests in depth and quality of content. Work that deserves genuine attention.
Between AI summaries, declining referrals, and endless scrollable feeds, readers often get their answers without ever clicking through to your story.
Publish great stories. Rank and get traffic. Build an audience over time. That’s no longer a given.
Searching and consuming information has changed.
“Search and social platforms are sending far less traffic to publishers and AI "answer engines" are expected to cut referrals by another 40% over three years.”Source
Before the click, there’s a snippet, a summary, or even a full answer given by AI.
The majority of readers gets an answer and scrolls on without ever seeing the reporting behind it.
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But when someone does land on your content — your feature story, your explainer, your investigation — what do they see?
Your story deserves attention. But on screen, it often looks like any other article. Headline, text, image, done.
Publishers don't create content to fill feeds. Having content reduced to a few bullets by an AI overview might flatten a story or leave out important context. So how can you prevent that?
“The answer is probably to focus on content that can't easily be summarized in three bullet points.”Source
Publishers are already investing in more distinctive content. Investigative journalism, evergreen articles, and visual storytelling.
Content that can't be summarized.
Readers remember how content felt. That feeling is what brings them back.
An interactive story, designed and published with Maglr.
More examplesContent is no longer just what you publish. It's how it’s presented.
Readers decide in seconds whether something is worth their attention. The format is the first signal. It tells them this isn't just another article.
Today's audiences don't just want to read, they want to explore. Scroll, interact, discover. Distinctive stories deserve formats that invite participation, not just consumption.
AI is very good at extracting text. It's far less effective with layered narratives, scroll-driven pacing, and visual storytelling. The harder your content is to compress, the more reason readers have to experience it themselves.
Your features. Your investigations. Your explainers. They're competing not just with other publishers but with a whole new way of searching and consuming information.
“Journalism's best response is to double down on the things that make us valuable and unique — quality, originality and direct, meaningful relationships with our audiences.”Source
The work that reaches readers is the work that earns their attention. And increasingly, that starts with how it looks and feels.
Your stories deserve more than a headline and a wall of text. Maglr helps you create content that stands out and gets experienced.
Visual formats that pull readers in, not just inform them
Seamless integration to keep readers on your site
Understand how readers actually engage
Animations, layouts, and interactions that match your editorial vision
No code, no developer needed. Built for editorial teams who want to do more with their best work.
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