Storytelling in higher education
From online experience to campus
Your team invests in recruitment materials, landing pages, and open day promotions. Content that should make prospective students want to learn more.
But between rising competition, students asking ChatGPT which university fits them best, and an overwhelming number of options — is your content actually doing that?
How students search is changing and so is what they expect from what they find.
“97% of prospective students visit a university's website before applying — making it the most critical touchpoint in the recruitment funnel.”Source
By the time someone registers for an open day, opinions are already forming. Online is where a university earns a place on the shortlist or gets quietly ruled out.
“95% of enrollment officers say the campus visit is what ultimately drives the decision to enrol.”Source
When someone finds your campaign page does the format do your university justice? Or does it look like it could belong to any institution?
And that first impression starts with recruitment materials. A campus visit is a next step that needs to be earned. Together, the experience informs their decision.
“Students who visited campuses increasingly made their final choice based on which university had the right feel.”Source
Most recruitment materials struggle to convey what a university actually feels like. Character and energy are hard to capture in a standard page.
But content that lets someone experience your university's character visually? That can start to bridge the gap between browsing and visiting.
An interactive story, designed and published with Maglr.
More examplesThe story might be right. But if the format doesn't match, it won't land.
Students want to picture themselves there. Start with what studying at your university feels like. Let the programme details follow naturally.
In a crowded recruitment season, interchangeable content gets ignored. The universities that cut through are the ones whose materials feel like them— not a template anyone could have used.
A prospective student might see a campaign ad, then land on a programme page, then receive an open day invite. If those feel like isolated pieces rather than a connected path, you lose momentum. The best recruitment content guides students from one step to the next.
Every prospective student who finds you online is already deciding. The format, the feel, the experience — that's what earns the real visit.
The universities that understand this are the ones students remember when it's time to decide.
Your university has a story worth telling. Maglr helps you create content that carries it — from campaign pages to programme guides to open day experiences that feel as good online as the real thing.
Visual formats that pull readers in, not just inform them
Seamless integration to keep readers on your site
Understand how readers actually engage
Animations, layouts, and interactions that match your editorial vision
No code, no developer needed. Built for education marketing teams who want their recruitment content to do more.
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